NYC Fitness Director for Onelife Fitness - For Your Life
Director Jonathan Hanson led the campaign “For Your Life” for One Life Fitness, a brand film and visual series centered on movement as a lifelong commitment rather than a short-term goal. Blending cinematic storytelling with documentary realism, the campaign highlights real people, real effort, and the emotional connection between fitness, health, and everyday life. Shot with an honest, human-forward approach, For Your Life positions One Life Fitness as a community-driven wellness brand—focused on longevity, resilience, and showing up for yourself at every stage.